Q: My business is growing sales at 2-3% annually only because of price increases. As I’ve raised prices guest counts are dropping.  I don’t think I have any room to increase prices and the cost of running my business continues to escalate. What is the next move to make? 

A: While the economy continues to expand, the workforce has gotten more expensive, commodity prices are on the rise and inflation is knocking at the door for nearly everything else. Add to that the noise a restaurant is competing against such as grocery store prepared food programs, box and delivered meal programs, in home third-party delivery, and new restaurants sprouting up, competition for guest counts is stiffer than ever. If 20-40% of sales come from new or infrequent guests it’s time to yell louder and drive new guest acquisition which, if attracted and converted to regulars, replace lost guest counts. To acquire new guests consider the following:

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