The menu used in your restaurant is a secret weapon of profitability. If designed correctly, the guest can be encouraged to increase dining frequency, spend more or less money or time on certain visits, and receive powerful reinforcement about your brand. In this article, we’ll explore some of the fundamentals of great menu design, which can often result in sales increases of 5-10%. For a $1,000,000 restaurant that’s $50,000-$100,000 per year! Click here to read more »